The Real Test of Your Employer Brand? Every Interaction

Too often, organisations see ​employer ​branding as something that belongs to HR or ​Marketing.

But the truth is, your ​employer ​brand is everyone’s responsibility.

It’s felt in every interaction a candidate or employee has with your organisation ​- from how your procurement team treats suppliers, to how your finance or HR teams communicate, to how line managers follow through on promises.

Right now, with budgets under scrutiny and every hire being questioned, consistency really matters.

In recruitment, I see time and again​ that great people don’t just follow the highest salary. They’re drawn to organisations whose values they can feel throughout the process​ - in how they’re treated, in the clarity of communication, ​the organisation's commitment to social value, in the respect shown for their time and experience.

So if you’re looking to strengthen your ​employer ​brand, start by walking through your candidate journey.

Does it reflect the care, integrity and consistency you want your organisation to be known for?

That’s where a meaningful ​employer brand begins ​- not with a campaign, but with how people are treated.